Route call me now replies to a rep and Aircall within minutes

When a reply asks for a call, Master Inbox labels it Call now, pings the rep in Slack and pushes the lead to Aircall, so the prospect gets a call while they are at their desk.

CallingSlackAircallRepSDR managerRevenue plan
When
Incoming MessageAll channels
Only if
Message contains call me, give me a call, ring me or my number is
Then
Add labelsCall now
And
Notify in SlackPost the reply and phone number to the rep's channel
And
Push to AircallCreate or update the Aircall contact

Why teams run it

Hot leads that asked for a call stop waiting in an email queue.

Set it up in Master Inbox

  1. In Master Inbox, open Settings, then Workflows, and click Add a workflow.
  2. Name it Route call me now replies to a rep and Aircall within minutes.
  3. Set the trigger to Incoming Message and choose All channels.
  4. Add a condition: Message contains call me, give me a call, ring me or my number is.
  5. Add the action Add labels: Call now.
  6. Add the action Notify in Slack: Post the reply and phone number to the rep's channel.
  7. Add the action Push to Aircall: Create or update the Aircall contact.
  8. Save the workflow and switch it to Active.

Before you start, connect Slack, Aircall under Settings, Integrations.

Or create it with the API

Everything in the workflow builder is also in the Master Inbox API. This request creates the same workflow. Replace the example ids with your own label, list and campaign ids from GET /workflows/filter-fields. This workflow also uses conditions: add them under trigger_config.conditions, as shown on the conditions page.

curl -X POST https://api.masterinbox.com/api/api-webhook/v1/api/workflows/create-workflow \
  -H "Authorization: Bearer $MASTER_INBOX_API_KEY" \
  -H "Content-Type: application/json" \
  -d '{
  "name": "Route call me now replies to a rep and Aircall within minutes",
  "trigger_type": "incoming_message",
  "trigger_config": {
    "channel_ids": [
      "-1"
    ]
  },
  "action_configs": [
    {
      "action_type": "add_labels",
      "label_ids": [
        176480
      ]
    },
    {
      "action_type": "slack_notify",
      "payload_variables": [
        "name",
        "company_name",
        "label_names",
        "text",
        "thread_url"
      ],
      "show_draft": true
    },
    {
      "action_type": "push_to_aircall"
    }
  ]
}'

Full reference: workflow API guide and API docs.

Or ask Claude, ChatGPT or Grok to build it

Our workflow guide is written for AI agents to read. Give your assistant your API key and this prompt:

Read https://app.masterinbox.com/public-workflow-api.md and use my Master Inbox API key to create this workflow: "Route call me now replies to a rep and Aircall within minutes". First call GET /workflows/filter-fields and look up my label, list and channel ids, then create the workflow and tell me what you set up.

Questions

Will the AI labeler still label these replies?

AI labeling only labels leads with no label. If you want both, use a label trigger on Call request instead of keywords.

Can I use Nooks instead of Aircall?

Yes. Swap the action for Push to Nooks as a call task.

Can I build this workflow through the API?

Yes. Send the create-workflow request shown on this page with your Master Inbox API key. The API checks the payload first and lists every problem by field if anything is off.

Which plan includes this?

This workflow works on the Revenue plan. Every plan has unlimited users and starts with a free 7-day POC.

Learn more

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