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Reply Forms

Automatically book meetings from every incoming lead

Replies are not always about outbound. Inbound leads from your forms, ads, and website interest get qualified, answered, and booked into meetings autonomously, 24/7.

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Free 7-day POC. Unlimited users on every plan.

masterinbox.com/forms
The Master Inbox form builder: drag-and-drop fields, design and preview, embed and publish Capture Booked

One inbound lead, start to finish

Five stops between a stranger filling in a form and a meeting on your calendar. Nobody on your team is awake for any of them.

21:14

Form fill

A visitor submits. Every field maps straight onto a lead record.

21:14

Lands labeled

It arrives in the inbox already labeled, matched against your outbound history and enriched.

21:16

Agent replies

Answered from your offer and knowledge base, in your voice, two minutes after the submit.

21:17

Availability shared

Real open slots, read live from your calendar, in the lead's own time zone.

21:31

Booked

The lead picks a time. The agent cross-checks it, books it, and logs the meeting.

Speed-to-lead decides inbound conversion. A form answered in two minutes books. The same form answered tomorrow morning usually does not.

This is a form fill inside Master Inbox

Not a separate forms dashboard. The submission is a thread, sitting next to your outbound replies, ready to answer.

A form submission inside Master Inbox: labeled Interested, threaded with full prospect details and form answers 1 2 3
  • 1Labeled on arrivalThe submission is scored and labeled the second it lands, so a hot inbound never queues behind a cold one.
  • 2The answers, in the threadName, phone, email and every custom field render inside the conversation. No clicking through to a form record.
  • 3Form details on the recordWhich form, when it was submitted, the page it came from, and the time zone, all on the prospect panel.

Real product: a form fill landing as a labeled, reply-ready lead.

Where the lead goes next

The reply happens in Master Inbox. The record lands wherever your team keeps it.

CRM HubSpotPipedriveCloseAttio
Anywhere else Custom webhookYour own database Every field, on submit, with the label and the thread link attached.
Enrichment BetterContactAI Ark Company, role and contact data filled in on the way through, before your rep ever reads it.
Cross-channel Every submission is matched against your outbound history first, so you know whether this "inbound" lead is someone your campaigns already touched on email or LinkedIn.

Your best leads arrive after hours

Buyers fill in forms at night, on weekends, and from other time zones. That is exactly when nobody is watching.

Friday night
9:14 PM

A form fill lands. Your team logged off five hours ago.

→
Two minutes later
9:16 PM

Answered from your offer, with real calendar slots attached. The meeting is booked before Monday.

The alternative is a lead who wrote to three vendors on Friday night and took the meeting with whoever replied first.

Explore more: Unibox, Reply Agents, integrations, pricing

Questions we get

Is this a separate tool from Master Inbox?
No. Reply Forms are part of Master Inbox: submissions land in the same inbox as your outbound replies, worked by the same agents, labels, and workflows.
Can the agent book meetings by itself?
Yes. It reads real calendar availability, cross-checks any time the prospect suggests, and books the meeting itself once confirmed, with no human required.
Can the agent really book from a suggested time?
Yes. If a prospect writes 'Tuesday at 3 works', the system cross-checks the calendar and books it if the slot is free, or proposes real alternatives if it is not.
Which CRMs does it sync to?
HubSpot, Pipedrive, Close, Attio, and your own CRM or database by webhook.
Where does the lead data go?
Wherever you keep it: HubSpot, Pipedrive, Close, Attio, your own database by webhook, plus enrichment from BetterContact and AI Ark on the way in.
Do I know if an inbound lead came from my outbound?
Yes. Submissions are matched against existing email and LinkedIn activity, so a form fill from a prospect your campaigns touched shows the whole history.
Which plans include it?
Inbound reply forms ship with Scale and Revenue plans and above, and with every Reply Agent plan. See pricing for details.

See it on your own inboxes

Book a demo and watch a form submission get answered and booked in minutes.

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