Alert Slack when a lead messages your Facebook page on Messenger

New Messenger conversations land in Master Inbox next to email and LinkedIn. This workflow posts each one to Slack, so someone answers while the lead is still on the page.

Inbound forms and adsMessengerSlackFounderSDR managerRevenue plan
When
Incoming MessageYour Messenger channel
Then
Notify in SlackPost the message, sender and thread link to #inbound

Why teams run it

Chat leads expect an answer in minutes, not hours.

Set it up in Master Inbox

  1. In Master Inbox, open Settings, then Workflows, and click Add a workflow.
  2. Name it Alert Slack when a lead messages your Facebook page on Messenger.
  3. Set the trigger to Incoming Message and choose Your Messenger channel.
  4. Add the action Notify in Slack: Post the message, sender and thread link to #inbound.
  5. Save the workflow and switch it to Active.

Before you start, connect Slack under Settings, Integrations.

Or create it with the API

Everything in the workflow builder is also in the Master Inbox API. This request creates the same workflow. Replace the example ids with your own label, list and campaign ids from GET /workflows/filter-fields.

curl -X POST https://api.masterinbox.com/api/api-webhook/v1/api/workflows/create-workflow \
  -H "Authorization: Bearer $MASTER_INBOX_API_KEY" \
  -H "Content-Type: application/json" \
  -d '{
  "name": "Alert Slack when a lead messages your Facebook page on Messenger",
  "trigger_type": "incoming_message",
  "trigger_config": {
    "channel_ids": [
      "-1"
    ]
  },
  "action_configs": [
    {
      "action_type": "slack_notify",
      "payload_variables": [
        "name",
        "company_name",
        "label_names",
        "text",
        "thread_url"
      ],
      "show_draft": true
    }
  ]
}'

Full reference: workflow API guide and API docs.

Or ask Claude, ChatGPT or Grok to build it

Our workflow guide is written for AI agents to read. Give your assistant your API key and this prompt:

Read https://app.masterinbox.com/public-workflow-api.md and use my Master Inbox API key to create this workflow: "Alert Slack when a lead messages your Facebook page on Messenger". First call GET /workflows/filter-fields and look up my label, list and channel ids, then create the workflow and tell me what you set up.

Questions

Can a reply agent answer Messenger leads?

Scope a reply agent to the Messenger channel in human-in-the-loop mode so drafts wait for approval.

Are Instagram and WhatsApp supported?

They are coming soon. Messenger and website forms are live today.

Can I build this workflow through the API?

Yes. Send the create-workflow request shown on this page with your Master Inbox API key. The API checks the payload first and lists every problem by field if anything is off.

Which plan includes this?

This workflow works on the Revenue plan. Every plan has unlimited users and starts with a free 7-day POC.

Learn more

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