Push label changes to Airtable

When a label is added, a webhook updates your Airtable base with the prospect, labels, campaign and thread link, so teams that report from Airtable keep their base current.

Data out

AirtableRevOpsTeam plan

When

Add LabelAny label

Then

Send a webhookSend prospect id, email, company, label names and thread URL to your Airtable automation webhook

Why teams run it

Teams moving off an Airtable-based inbox keep the reporting base they rely on.

Set it up in Master Inbox

In Master Inbox, open Settings, then Workflows, and click Add a workflow.
Name it Push label changes to Airtable.
Set the trigger to Add Label and choose Any label.
Add the action Send a webhook: Send prospect id, email, company, label names and thread URL to your Airtable automation webhook.
Save the workflow and switch it to Active.

Or create it with the API

Everything in the workflow builder is also in the Master Inbox API. This request creates the same workflow. Replace the example ids with your own label, list and campaign ids from GET /workflows/filter-fields.

curl -X POST https://api.masterinbox.com/api/api-webhook/v1/api/workflows/create-workflow \
  -H "Authorization: Bearer $MASTER_INBOX_API_KEY" \
  -H "Content-Type: application/json" \
  -d '{
  "name": "Push label changes to Airtable",
  "trigger_type": "add_label",
  "trigger_config": {
    "label_ids": [
      176479
    ]
  },
  "action_configs": [
    {
      "action_type": "webhook",
      "webhook_url": "https://hooks.example.com/master-inbox",
      "webhook_payload_variables": [
        "name",
        "email",
        "company_name",
        "label_names",
        "thread_url",
        "text"
      ]
    }
  ]
}'

Full reference: workflow API guide and API docs.

Or ask Claude, ChatGPT or Grok to build it

Our workflow guide is written for AI agents to read. Give your assistant your API key and this prompt:

Read https://app.masterinbox.com/public-workflow-api.md and use my Master Inbox API key to create this workflow: "Push label changes to Airtable". First call GET /workflows/filter-fields and look up my label, list and channel ids, then create the workflow and tell me what you set up.

Questions

How does Airtable receive it?

Create an Airtable automation with a When webhook received trigger and paste its URL into the action.

Can I update instead of adding rows?

Yes. Find the record by prospect id in the automation and update it.

Can I build this workflow through the API?

Yes. Send the create-workflow request shown on this page with your Master Inbox API key. The API checks the payload first and lists every problem by field if anything is off.

Which plan includes this?

This workflow works on the Team plan. Every plan has unlimited users and starts with a free 7-day POC.