Add a lead to a Notion pipeline board when a rep moves it to Pipeline
When a rep moves a thread to the Pipeline list, a webhook sends the lead, company and thread link to Zapier, which creates a card on your Notion pipeline board.
Why teams run it
Founders who run pipeline in Notion get leads there without retyping them.
Set it up in Master Inbox
- In Master Inbox, open Settings, then Workflows, and click Add a workflow.
- Name it Add a lead to a Notion pipeline board when a rep moves it to Pipeline.
- Set the trigger to Moved to List and choose Pipeline.
- Add the action Send a webhook: Send name, email, company, labels and thread URL to Zapier, which creates a Notion database item.
- Save the workflow and switch it to Active.
Or create it with the API
Everything in the workflow builder is also in the Master Inbox API. This request creates the same workflow. Replace the example ids with your own label, list and campaign ids from GET /workflows/filter-fields.
curl -X POST https://api.masterinbox.com/api/api-webhook/v1/api/workflows/create-workflow \
-H "Authorization: Bearer $MASTER_INBOX_API_KEY" \
-H "Content-Type: application/json" \
-d '{
"name": "Add a lead to a Notion pipeline board when a rep moves it to Pipeline",
"trigger_type": "moved_to_list",
"trigger_config": {
"inbox_type_ids": [
52310
]
},
"action_configs": [
{
"action_type": "webhook",
"webhook_url": "https://hooks.example.com/master-inbox",
"webhook_payload_variables": [
"name",
"email",
"company_name",
"label_names",
"thread_url",
"text"
]
}
]
}'Full reference: workflow API guide and API docs.
Or ask Claude, ChatGPT or Grok to build it
Our workflow guide is written for AI agents to read. Give your assistant your API key and this prompt:
Read https://app.masterinbox.com/public-workflow-api.md and use my Master Inbox API key to create this workflow: "Add a lead to a Notion pipeline board when a rep moves it to Pipeline". First call GET /workflows/filter-fields and look up my label, list and channel ids, then create the workflow and tell me what you set up.Questions
Can I sync the other way?
Yes. Zapier can call the Master Inbox API to move the lead or change labels when the Notion card changes.
Will it duplicate cards?
Search by email in Zapier before creating a new item.
Can I build this workflow through the API?
Yes. Send the create-workflow request shown on this page with your Master Inbox API key. The API checks the payload first and lists every problem by field if anything is off.
Which plan includes this?
This workflow works on the Team plan. Every plan has unlimited users and starts with a free 7-day POC.
Learn more
Related workflows
Create a Notion task when a rep sets a follow-up reminder
When a rep or a workflow sets a reminder on a lead, a webhook sends the lead and thread link to Zapier, which creates a task in your Notion or...


Data outSend interested replies to Zapier or Make with the thread link
When a reply is labeled Interested, a webhook passes the prospect, reply text, campaign and thread link to Zapier or Make, ready for any app they...
Data outLog every reply to a shared Google Sheet and post it to Slack
Each reply is sent by webhook to Zapier or Make, which adds a row to a shared Google Sheet, and posted to Slack with the campaign and company, so...


Data outSend positive replies straight to your own lead API
When a reply is labeled positive, a webhook posts the reply text, campaign, sender, subject and a stable job id to your internal lead endpoint, which...



Run this on your own inboxes
Free 7-day POC. Unlimited users on every plan.
