Turn interested cold email replies into Pipedrive deals with Zapier or Make

When a reply is labeled Interested, a webhook sends the lead, company and thread link to Zapier or Make, which creates the Pipedrive person, organization and deal with the lead source set to cold email.

CRM sync

Pipedrive

ZapierFounderRevOpsRevenue plan

When

Add LabelInterested

Then

Send a webhookSend name, email, company, campaign and thread URL to Zapier or Make, which creates the Pipedrive person, organization and deal

Why teams run it

Small teams on Pipedrive get positives into the pipeline without copying them in by hand.

Set it up in Master Inbox

In Master Inbox, open Settings, then Workflows, and click Add a workflow.
Name it Turn interested cold email replies into Pipedrive deals with Zapier or Make.
Set the trigger to Add Label and choose Interested.
Add the action Send a webhook: Send name, email, company, campaign and thread URL to Zapier or Make, which creates the Pipedrive person, organization and deal.
Save the workflow and switch it to Active.

Or create it with the API

Everything in the workflow builder is also in the Master Inbox API. This request creates the same workflow. Replace the example ids with your own label, list and campaign ids from GET /workflows/filter-fields.

curl -X POST https://api.masterinbox.com/api/api-webhook/v1/api/workflows/create-workflow \
  -H "Authorization: Bearer $MASTER_INBOX_API_KEY" \
  -H "Content-Type: application/json" \
  -d '{
  "name": "Turn interested cold email replies into Pipedrive deals with Zapier or Make",
  "trigger_type": "add_label",
  "trigger_config": {
    "label_ids": [
      176479
    ]
  },
  "action_configs": [
    {
      "action_type": "webhook",
      "webhook_url": "https://hooks.example.com/master-inbox",
      "webhook_payload_variables": [
        "name",
        "email",
        "company_name",
        "label_names",
        "thread_url",
        "text"
      ]
    }
  ]
}'

Full reference: workflow API guide and API docs.

Or ask Claude, ChatGPT or Grok to build it

Our workflow guide is written for AI agents to read. Give your assistant your API key and this prompt:

Read https://app.masterinbox.com/public-workflow-api.md and use my Master Inbox API key to create this workflow: "Turn interested cold email replies into Pipedrive deals with Zapier or Make". First call GET /workflows/filter-fields and look up my label, list and channel ids, then create the workflow and tell me what you set up.

Questions

Is there a native Pipedrive sync?

Yes. The Pipedrive integration can create the organization by domain, the person by email and a deal for the labels you choose. Use the webhook route when you need extra fields or steps.

Can I set the lead source?

Yes. Map a fixed value such as cold email, or the campaign name from the payload.

Can I build this workflow through the API?

Yes. Send the create-workflow request shown on this page with your Master Inbox API key. The API checks the payload first and lists every problem by field if anything is off.

Which plan includes this?

This workflow works on the Revenue plan. Every plan has unlimited users and starts with a free 7-day POC.