InMail
InMail is a paid LinkedIn messaging feature that lets a sender message another LinkedIn user directly without first sending a connection request or being connected. It is included with LinkedIn Sales Navigator and other premium subscriptions, with a monthly quota of credits per sender.
Why it matters for outbound teams
InMail is useful for reaching prospects who might not accept a cold connection request but are more likely to read a direct message, particularly for higher-value or more senior contacts. Because credits are limited, most teams reserve InMail for their highest-priority accounts rather than using it as a first-touch channel at scale. LinkedIn reports response rates for InMail that are typically higher than a cold connection note, though results vary by list quality and message relevance.
See every reply in one place
Master Inbox pulls email and LinkedIn replies from every sending tool into one inbox. Free 7-day POC. Unlimited users on every plan.
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