Show Rate
Show rate is the percentage of booked meetings where the prospect actually attends, calculated by dividing meetings held by meetings booked. A low show rate means meetings are getting on the calendar but prospects are not following through.
Why it matters for outbound teams
Show rate is the final checkpoint before a meeting can turn into pipeline, and it is affected by factors like how much time passes between booking and the meeting date, and whether reminder emails are sent. Teams that book meetings too far in the future or fail to confirm attendance tend to see lower show rates even when their meeting booked rate looks strong. Tracking show rate alongside meeting booked rate gives a fuller picture of outbound program health.
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