RB2B
Not every reply, or every account, is worth the same effort. Master Inbox uses RB2B to work the conversations most likely to become revenue.
How RB2B works with Master Inbox
RB2B identifies the anonymous visitors on your website, person by person. Here's why that's powerful with Master Inbox: a prospect gets your email, doesn't reply, but quietly visits your site. That's your outbound working, and normally you'd never know. Master Inbox ingests the RB2B visit as an activity inside that prospect's thread, so the signal is visible, your reply agents can act on it, and you can show the client their campaigns are producing engagement long before a reply lands. Master Inbox also has incoming webhook ingestion: form fills from landing pages, ad forms, and lead-gen forms, plus visitor-identification events, land straight inside the matching prospect thread and are readable by your reply agents.
What you can do
- Log an RB2B website visit as an activity inside the prospect's thread
- Prove outbound is working to clients, even before anyone replies
- Let reply agents act on a visit signal with a timely, relevant follow-up
- Prioritize prospects who are quietly showing intent by visiting your site
Why it matters for outbound revenue teams
Most outbound looks like it's failing because reply rate is the only visible metric. RB2B plus Master Inbox surfaces the intent underneath, visits from the exact people you emailed, right in the thread, so you can act on warm signals and prove to clients the campaign is working before a single reply.
“The reports would be phenomenal if I could tell them what they’re paying for is working.”
RB2B + Master Inbox FAQs
How does an RB2B visit show up in Master Inbox?
The visit is ingested via webhook and attached as an activity inside the matching prospect's thread, alongside their email and LinkedIn replies, and it's readable by your reply agents.
Can I follow up on a visit even if they never replied?
Yes. A visit is an intent signal. Reply agents can trigger a relevant, well-timed follow-up while the prospect is clearly engaged.
Can I show clients this as proof the campaign works?
Yes. Visits from the exact people you're emailing are strong evidence of engagement, visible in the thread and in reporting, well before reply rate moves.
Related AI & Signals integrations
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