Create a Reply Template
What you'll learn
In this guide, you'll learn how to create reply templates, organize them into categories, personalize them using variables, insert them while replying, and manage templates across your workspace.
What Are Reply Templates?
Reply Templates help you respond faster without rewriting the same messages repeatedly.
Templates can be used for common replies, such as:
Partnership inquiries
Lead qualification
Follow-ups
Client responses
Meeting requests
Pricing questions
Support replies
Company information requests
Templates are shared across your workspace, allowing teams to maintain consistent messaging while saving time.
When To Use Reply Templates
Reply templates are useful when:
You answer similar questions repeatedly
Your team needs consistent messaging
Speed matters for lead response times
You frequently send partnership replies
You regularly follow up with prospects
You want standardized messaging across the team
Templates are designed to help you reply faster while still allowing personalization before sending.
How to Create a Reply Template
Steps
Open a conversation from your inbox.
Click Reply to open the reply editor.
Click the Insert Reply Template icon at the bottom-right of the reply box.
To create the new template first, click "Add Category" and then name the category based on use case (e.g., Inbound Queries, Partnerships, Pricing, Client Updates).
Add a clear, short template name (similar to a subject line), for example:
Short demo nudge
Let's book a demo
Thanks for reaching out
Partnership follow-up
This helps teammates quickly choose the right reply.
Add the email content you want to reuse.
Optional:
Add CC / BCC addresses if needed
Use placeholders for personalization (name, company, context)
Once saved, the template becomes available to everyone with access. Also, you can edit the category, template name, and message anytime by simply clicking on the text.
To insert a template, click Insert Reply Template or type "#" in the reply box and select the template. The content will be inserted automatically.
You can always:
Edit the text
Add personalization
Adjust tone based on context
Click Send once you're happy with the reply.
You can edit the category name, template name, and message content at any time by simply clicking on the text. Templates are never locked
Common Use Cases
Reply templates are commonly used for:
Follow-Ups
Create a category called "Follow-Ups" and add templates such as:
Follow-Up 1
Follow-Up 2
Follow-Up 3
Booking Follow-Up
Lead Replies
Create a category called "Lead Replies" and add templates such as:
Interested Reply
Not Interested Reply
Pricing Response
Company Information
Partnerships
Create a category called "Partnerships" and add templates such as:
Partnership Introduction
Partnership Follow-Up
Referral Inquiry
Client Communication
Create a category called "Clients" and add templates such as:
Client Update
Meeting Confirmation
Project Follow-Up
Using Variables
Reply Templates support variables that automatically insert prospect and sender information when the template is used.
Variables help personalize templates without requiring manual editing every time.
To insert a variable, click Insert Variable while editing the template.
Available Variables
Name
Inserts the prospect's name.
Example:
Hi {{name}}
Result:
Hi John Smith
First Name
Inserts the prospect's first name.
Example:
Hi {{first_name}}
Result:
Hi John
Last Name
Inserts the prospect's last name.
Example:
Hi {{last_name}}
Result:
Hi Smith
Inserts the prospect's email address.
Example:
{{email}}
Result:
Domain
Inserts the prospect's email domain.
Example:
{{domain}}
Result:
Company Name
Inserts the prospect's company name.
Example:
{{company_name}}
Result:
Acme Inc
Sender Name
Inserts the name of the user sending the message.
Example:
Best,
{{sender_name}}
Result:
Best,
Sarah Johnson
Why Use Variables?
Variables allow you to:
Personalize replies automatically
Reduce manual editing
Keep messaging consistent
Scale communication while maintaining a personal touch
Variables are automatically replaced with the appropriate information whenever the template is inserted.
Personalizing Templates
Templates should be used as a starting point, not as a finished message.
Before sending, consider:
Adding conversation context
Personalizing the response
Updating names or company references
Adjusting tone based on the conversation
Removing unnecessary sections
The best templates are flexible enough to work across multiple conversations.
Creating Templates in a New Account
If your workspace has no existing conversations, you can still create reply templates.
Why This Is Needed
Reply Templates are accessed through the reply editor inside a conversation.
If your inbox is empty, create a test prospect first.
Steps to create templates in a fresh account
Click Create Prospect in the top-right corner of your inbox and create a test prospect (you can use your own email or a dummy email like [email protected]).
Once the prospect is created, open the newly created empty conversation thread.
Click Reply to open the reply editor.
In the reply box, you will now see:
The Insert Reply Template icon, or
You can type # to open templates.
From here, you can:
Create a new reply template
Add categories
Save and organize templates as usual
Best Practices
Do This
Keep templates short and flexible
Use placeholders where names or context vary
Review every template before sending, especially for clients
Name templates clearly so teammates pick the right one fast
Avoid This
Over-personalizing inside the template itself
Sending without reviewing
Using the same template for very different reply scenarios
Templates don't auto-send replies, don't replace human judgment, and don't lock you into fixed messaging. They simply help you reply faster, a human still reviews and sends every message.
Once saved, your template is instantly available to the whole team. No rewriting from scratch.
Frequently Asked Questions
Are reply templates shared with my team?
Yes.
Templates are available to members with access to the workspace.
Can I edit a template after creating it?
Yes.
Category names, template names, and template content can all be updated at any time.
Can I create templates without existing conversations?
Yes.
Create a test prospect, open the conversation, and access the reply editor to create templates.
Can I personalize templates before sending?
Yes.
Templates are inserted into the reply editor and can be modified before sending.
Can templates automatically send replies?
No.
Templates help you compose replies faster, but messages must still be reviewed and sent manually.
Can I organize templates into categories?
Yes.
Categories help organize templates and make them easier to find.
Can I use variables inside templates?
Yes.
Variables automatically insert prospect and sender information when the template is used.