Table Of Contents
Missed replies. Lost deals. Endless toggling between tools. If you’re running sales or outreach across both EmailBison and HeyReach, you know the pain. Replies scatter into different inboxes, hot leads go cold, and you waste way too much time tracking who said what, where.
Both EmailBison and HeyReach offer solid sequencing, but juggling their inboxes turns even simple follow-up into a headache.
Master Inbox steps in and just…fixes it. It pulls every reply from both platforms into one dashboard. Suddenly, you can see everything—organized by campaign, by engagement, by what matters. No more missed leads, no more chaos.
With Master Inbox, every reply finally lives in one place—organized, searchable, and ready for action.
Key Takeaways
- Master Inbox connects EmailBison and HeyReach, so you never have to switch back and forth.
- Automated workflows and integrations streamline reply management for your whole team.
- Teams and agencies see real results—fewer missed leads, better collaboration, and a lot less busywork.
Pricing & Value for Teams and Agencies
Let’s be real—a single missed lead can cost you more than a year of Master Inbox. Teams lose deals every month just because someone didn’t see a reply or forgot to follow up. That’s the kind of mistake that stings.
Master Inbox offers pricing tiers that fit both small in-house teams (Sprout) and agencies running client campaigns. The ROI’s obvious: one deal saved covers your plan, and then some. Agencies love the transparency and controls, while teams finally get a system that scales with their workflow. It’s not about cost—it’s about never letting a hot lead slip away again.
How To Connect EmailBison + HeyReach Combined Inbox
You’ll set up both your email sequences and LinkedIn campaigns in one workspace. There are three main steps, plus a few common hiccups you might want to avoid.
Connect The Email Sequencer
Start by authenticating your EmailBison account in the Master Inbox integration panel. Just head to the connections tab and pick EmailBison.
You’ll need your EmailBison account email, API token, campaign folder permissions, and SMTP server settings. Plug those in, and Master Inbox syncs your active sequences automatically.
You’ll see campaign performance, reply rates, and lead responses in real time. The integration pulls in the last 30 days of data, so you’re not starting from scratch.
Send a sample email through Master Inbox to make sure everything’s working. If it lands, you’re good to go.
Connect The LinkedIn Sequencer
HeyReach connects in much the same way. Choose HeyReach in the integrations dashboard and follow the OAuth prompts.
You’ll grant permission for LinkedIn campaigns and message threads. Once that’s done, Master Inbox brings in all your LinkedIn outreach campaigns.
You’ll need HeyReach credentials, LinkedIn Sales Navigator access, campaign permissions, and contact list sync rights. After connecting, you’ll see your existing conversations and campaign data—nothing gets lost in the shuffle.
Quick Setup Steps Inside Master Inbox
Once you’ve got both platforms connected, the Master Inbox dashboard shows everything in the unified message center.
Set notification preferences for each tool. Configure auto-reply rules, assign teammates to campaigns, and build out unified reporting dashboards.
Custom filters let you sort messages by platform, campaign, or lead status. Even with a tidal wave of messages, you can actually keep up.
Master Inbox syncs every few minutes, so you’re not waiting around for updates. Urgent replies trigger real-time notifications.
Collaboration comes easy—leave internal notes, assign tasks, and keep everyone on the same page. No more stepping on each other’s toes or sending two emails to the same lead.
Common Connection Issues And How To Fix Them
Sometimes, things don’t connect on the first try. If API authentication fails, double-check your credentials or refresh your API key.
Sync delays? Maybe the platforms are busy. Wait a bit, then try again.
Missing campaigns usually mean a permissions issue. Make sure Master Inbox has the right access.
If you see duplicate messages, you probably connected the same account twice. Just remove the extra connection.
Still stuck? Support usually sorts things out within a day. Most issues clear up with a quick settings tweak.
Try these steps in Master Inbox and you’ll be up and running in no time.
Best Workflows For EmailBison + HeyReach Combined Inbox
Teams that get the most out of Master Inbox use workflows built for multi-channel replies, smart lead assignments, CRM automation, and reply prioritization.
Multi-Channel Follow-Up Strategy
Prospects rarely stick to one channel. Maybe they ghost your email but chat on LinkedIn.
Master Inbox shows every touchpoint for each prospect in one timeline. When someone replies on LinkedIn, you see their email history right next to it.
Here’s what works:
- Launch email sequences in EmailBison.
- Run LinkedIn outreach in HeyReach.
- Track responses in the combined inbox.
- Shift your follow-up to the channel where prospects actually engage.
If a lead replies on LinkedIn but ignores email, just focus on LinkedIn. The combined view makes these pivots obvious.
You’ll stop wasting time on dead channels and focus where it counts.
Assigning Leads By Channel Or Rep
Every team member has their strengths. Some are email pros, others shine on LinkedIn.
With Master Inbox, you can assign leads by channel or expertise. LinkedIn replies go to your social selling ace, emails to your cold outreach specialist.
Set up assignment rules—by channel, industry, or even geography. You can automate it or assign manually when needed.
Teams that do this see replies handled faster and prospects matched to the right rep, every time.
Automating CRM Deal Creation And Slack Alerts
Manual data entry? Nobody has time for that.
With Master Inbox, you can create CRM deals automatically when a reply comes in. Set up Slack alerts for hot leads so your team jumps on them fast.
Try these triggers:
- Positive reply? Create a deal in “Interested.”
- Meeting request? Move to “Demo Scheduled.”
- Budget questions? Flag as high-priority.
Slack alerts keep everyone in the loop—no more missed handoffs.
Your team gets to focus on conversations, not copy-pasting data.
Prioritizing High-Intent Replies And Snooze Logic
Not every reply is urgent. Some prospects are shopping, others are ready to buy.
Master Inbox highlights high-intent replies—budget mentions, timeline questions, or replies on both channels.
Snooze logic lets you revisit “maybe later” leads at the right time. If someone says, “check back next quarter,” Master Inbox brings them up when it matters.
You’ll keep hot leads at the top and never forget to follow up with the rest.
Workflow Examples From Real Agencies
Agency A: SaaS Outreach
A 50-person team runs email and LinkedIn campaigns side-by-side. They check the combined inbox every couple hours.
LinkedIn replies go straight to their social team. Email responses get routed by company size and industry.
CRM deals get created automatically, and Slack alerts notify account execs about budget or timeline mentions.
Agency B: Geographic Assignment
This agency routes leads by time zone and channel. EU LinkedIn replies go to their London team, US email replies to New York.
Master Inbox handles the handoffs so nothing slips through.
Agency C: Intent-Based Prioritization
They tag responses as hot, warm, or cold. Hot leads—budget, timeline, demo requests—get immediate attention.
Warm leads get a follow-up within hours. Cold leads go into a nurture sequence automatically.
Workflows like these just work better inside Master Inbox.
Integrations & Automation With EmailBison + HeyReach Combined Inbox
Master Inbox connects with major CRMs and brings in AI-powered automations. You can build workflows that sort messages, update contacts, and trigger follow-ups without extra effort.
Supported CRMs And Tools (HubSpot, Pipedrive, Close, Slack)
You get direct connections to HubSpot, Salesforce, Pipedrive, and Close. Sync contact data, deal stages, and activity logs—no manual entry.
HubSpot Integration:
- Update contact properties from inbox activity.
- Move deals through stages based on replies.
- Create tasks for follow-ups.
- Update lead scores from engagement.
Salesforce Connection:
- Update opportunity records.
- Track account activity.
- Fill custom fields from email data.
- Change campaign member status.
Slack integration sends instant notifications for replies or deal progress. You’re not left guessing when a hot lead comes in.
Pipedrive and Close users can track sequences right inside their pipelines. Touchpoints log automatically, and contact stages update as responses come in.
Example Automations For Smartlead + Expandi Style Workflows
Mix email and LinkedIn outreach in one sequence. Master Inbox tracks replies from both channels together.
Cold Outreach Example:
- Send email via EmailBison.
- Wait a few days, send a LinkedIn connection with HeyReach.
- If connected, send a LinkedIn message.
- Follow up by email if there’s no reply.
Lead Nurturing:
- Tag warm leads by email replies.
- Trigger personal follow-ups.
- Auto-schedule calls.
- Move contacts to new campaigns based on interest.
Reply-Based Actions:
- Positive reply? Add to “Hot Prospects.”
- Out-of-office? Pause for two weeks.
- Not interested? Remove from campaigns.
- Pricing question? Notify sales in Slack.
You can automate the whole outreach process right inside Master Inbox.
Using AI Labeling And AI Reply Agents In Master Inbox
AI reads incoming messages and sorts them by intent and priority. Teams save hours not digging through replies.
AI Labels:
- Interested: asks questions, requests demos.
- Not Now: “maybe later” prospects.
- Not Interested: clear rejections.
- Bounce/Technical: delivery issues.
AI Reply Agent:
Set up templates for common replies—pricing, demos, scheduling. The system sends responses automatically or lets you approve them first.
- Pricing questions? AI sends rate sheets.
- Demo requests? AI shares your calendar link.
- Technical stuff? AI routes to support.
- Partnerships? AI forwards to business development.
The AI learns from your edits, so it gets better over time.
How Webhooks And API Access Power Deeper Integrations
Master Inbox offers webhook endpoints for real-time workflows. Developers can trigger custom actions when inbox events happen.
Webhook Triggers:
- New reply received.
- Contact unsubscribed.
- Sequence completed.
- Lead score hit a threshold.
API Access:
Pull contact data, campaign metrics, and response analytics. Build custom dashboards or pipe data wherever you want.
Integration Ideas:
- Update CRM records on engagement.
- Trigger Slack alerts for hot replies.
- Send data to analytics for reporting.
- Connect with marketing automation for nurturing.
Teams can shape workflows to fit their business—no rigid limits.
Top Use Cases For EmailBison + HeyReach Combined Inbox
Master Inbox turns scattered outreach into a single command center. Teams track campaigns, collaborate on deals, and manage clients—without jumping between tools.
Cross-Channel Tracking For Email + LinkedIn
Sales teams lose track when prospects reply on one channel and engage on another. That confusion leads to missed steps.
Master Inbox puts every touchpoint in one timeline. You’ll see LinkedIn requests, email follow-ups, message responses—all side by side.
Reps can follow the whole conversation:
- LinkedIn connection sent
- Email follow-up delivered
- LinkedIn reply received
- Email opened or answered
No more duplicate outreach. No more awkward “who reached out last?” moments. You always know where every prospect stands.
Team Collaboration Across Client Accounts
When multiple team members contact the same client, messages get lost. Important info hides in someone’s inbox.
Master Inbox gives everyone shared visibility. Assign conversations, leave notes, and hand off prospects without missing a beat.
SDRs pass leads to AEs with the full story. AEs see every touchpoint before the first call.
Internal tagging and @mentions keep the team in sync. No more “did anyone already contact this prospect?” confusion. Everyone’s on the same page, every time.
Client Visibility With Read-Only Views
Clients always want a window into their outreach campaigns, but let’s be honest—they don’t need to poke around in every corner of the platform. Most tools either hand over the keys or lock clients out entirely.
Master Inbox takes a smarter approach. It gives clients read-only views so they can check campaign performance without the risk of messing anything up. They get to watch their campaigns play out in real time.
The dashboard lays out the essentials:
- Response rates for each channel
- Active conversations
- Prospect engagement stats
- Meeting bookings as they come in
Clients stay in the loop but don’t add noise to the workspace. Account managers keep control and still build trust by showing everything that matters.
This setup just works for agencies juggling multiple client accounts. Each client only sees their own data—no accidental peeking.
AI Reply Drafting And Sentiment Detection
Sales reps spend way too much time writing out personalized replies. And honestly, it’s easy to overlook those subtle negative signals that tank deals.
The AI assistant in Master Inbox reads every incoming message and suggests on-point replies. It pulls from conversation history, prospect actions, and proven templates.
A few smart features stand out:
- Sentiment scoring for every message
- Suggestions that match what the prospect actually wants
- Brand-consistent tone matching
- Urgency flags when something needs a quick response
The AI keeps learning from what works best. Reps can take the suggestion, tweak it, or just ignore it if they want.
Teams get back to prospects faster without losing that personal touch. The negative sentiment alerts? They’re a lifesaver for catching issues before they spiral.
SLA Alerts And Follow-Up Reminders
Let’s face it—prospects slip through the cracks when teams forget to follow up. The timing gets off, and suddenly a hot lead is ice cold.
Master Inbox steps in and automatically reminds teams to follow up, using rules you can set. No more missed opportunities because someone got busy.
You can trigger alerts for things like:
- No reply after 3 business days
- High-intent leads needing same-day replies
- Confirming demos that are coming up
- Watching contract renewal dates
Managers set different SLAs for each lead type. Maybe enterprise leads get lightning-fast replies, while trials get a slower pace.
Notifications show up wherever you want—email, Slack, or right in the app. Teams pick how often they get nudged and what happens if someone still doesn’t reply.
Consistent follow-up means fewer lost deals and more revenue sticking around.
Why Master Inbox Is The Best Way To Handle EmailBison + HeyReach Combined Inbox
Trying to wrangle replies from both EmailBison and HeyReach gets messy fast. Teams bounce between tabs, miss messages, and lose track of what matters. Master Inbox pulls everything together—finally, one system that actually makes sense.
Why Inboxes Inside Sequencers Aren’t Enough
A lot of agencies figure they can just keep up with replies inside EmailBison and HeyReach. That works—until it doesn’t.
The biggest headache? Constant context switching. People waste time flipping between platforms just to check replies. Important responses slip through because notifications scatter all over.
EmailBison and HeyReach simply weren’t built for serious reply management. Their inboxes are barebones. Teams can’t assign threads, track who replied, or really work together.
Here’s what usually goes wrong:
- No single place to see every conversation
- Team features are almost non-existent
- Search and filtering are clunky
- No automation for handling common replies
Master Inbox changes all that. It brings every EmailBison and HeyReach reply into one feed. Now, teams can assign threads, set priorities, and actually collaborate.
How Master Inbox Became The Leader In Reply Management
Master Inbox didn’t just appear out of nowhere. Agencies kept asking for something better, so the founders built it specifically for teams running multiple outreach tools.
The platform connects directly to EmailBison and HeyReach using secure APIs. Replies sync up automatically—no more manual copying or pasting. Everything lands in a single dashboard.
A few things really make it click:
- Real-time sync from both tools
- Threaded conversations so you never lose context
- Team assignment—everyone knows who owns what
- Quick templates for those “same old” replies
The system deals with thousands of conversations every day. It sorts each reply as interested, not interested, or needing more follow-up. Teams skip the busywork and focus on what matters.
Automation rules make life easier, too. If someone says “not interested,” Master Inbox pulls them out of the sequence right away. No more manual cleanup.
600,000+ Mailboxes Connected And 8,000 Added Daily
The numbers kind of speak for themselves. Master Inbox now handles over 600,000 mailboxes.
Every day, another 8,000 get added. Agencies see the value fast—they plug in their EmailBison and HeyReach accounts, and suddenly, everything just works.
Here’s what that looks like:
- 600,000+ mailboxes on the platform
- 8,000 new ones every day
- Millions of conversations each month
- 99.9% uptime, no matter the load
Even teams with 100+ mailboxes across both tools say performance stays smooth. Replies sync in seconds.
And with this much scale, Master Inbox has already solved the weird integration issues smaller tools can’t handle.
Real Examples Of Agencies Improving Performance
Agency A used to miss 30% of qualified replies between EmailBison and HeyReach. No one knew who was handling what.
Now with Master Inbox, all replies show up in one feed. Team members grab conversations and update statuses as they go. Their conversion rate on qualified replies jumped from 15% to 23%.
Agency B wasted three hours a day just sorting out replies. Junior staff made mistakes because they couldn’t see the whole conversation.
Master Inbox gives everyone the full thread—no more guesswork. Response times dropped from 8 hours to just 2. The team now handles 40% more volume, and nobody’s burned out.
Agency C kept running into duplicate replies—two people would answer the same EmailBison thread. Prospects got confused, and it looked unprofessional.
With Master Inbox, every conversation has a clear owner. No more double replies. Their client satisfaction scores went up after the switch.
Try setting up your EmailBison and HeyReach workflow like this in Master Inbox—you’ll see the difference.
Pricing & Value For Teams And Agencies
Master Inbox’s combined inbox comes in four plans, each designed for different team sizes and needs. Every plan covers both EmailBison and HeyReach, just with different mailbox limits and features.
Sprout Plan — $149/Mo For 500 Mailboxes
Sprout is built for small teams dipping their toes into email outreach. You get 500 mailboxes to spread across both platforms.
Basic automation and reply management are included. It covers the must-haves: lead qualification, simple follow-ups, and nothing too fancy.
It fits agencies with a couple of small clients. Each client gets their own workspace, so things stay tidy.
Heads up: No advanced AI or custom integrations here. Teams will need to handle complex stuff by hand.
At $0.30 per mailbox, it’s pretty affordable. Most teams on Sprout manage about 10,000-15,000 emails each month without breaking a sweat.
Growth Plan — $239/Mo For 1000 Mailboxes
Growth doubles your mailbox count and brings in smarter automation. AI-powered reply detection and routing step up your game.
You can hook up your CRM with custom webhooks. The system gets a lot more flexible.
What you get:
- AI sorts and tags replies
- Custom automation rules
- Webhook integrations
- Smarter inbox filtering
Mid-sized agencies use Growth to manage 4-6 clients at once. Every workspace can handle big, complex campaigns.
The cost drops to $0.24 per mailbox. Teams usually process 25,000-30,000 emails monthly at this level.
Agency Plan — $379/Mo For 2500 Mailboxes
Agency is for the big players who need serious mailbox management. All Growth features are here, plus white-labeling.
You can brand the interface however you want. Clients see their own workspaces, totally separate from everyone else.
Extras for agencies:
- White-label everything
- Client sub-accounts
- Advanced reporting
- Bulk tools for managing tons of mailboxes
Large agencies use this for 8-12 clients at once. The platform handles all sorts of campaigns, even across different industries.
Per-mailbox cost drops to $0.15. Teams regularly send 60,000+ emails a month, and the system doesn’t slow down.
White-labeling means you can present Master Inbox as your own tool to clients—pretty slick.
Unlimited Plan — $997/Mo With All Add-Ons
Unlimited takes off the brakes. No mailbox limits, all features unlocked. Enterprise teams get hands-on support and custom integrations.
Everything’s included:
- Unlimited mailboxes
- Custom API access
- Dedicated account manager
- Priority support
- Custom feature requests
Enterprises use this for company-wide email management. Sales, marketing, and support teams all share the same unified inbox.
Quarterly strategy sessions with the dev team are part of the deal. You can even ask for features built just for your workflow.
Most Unlimited users run 100,000+ emails monthly. The platform scales up automatically as you grow.
How Pricing Compares To CRMs And Shared Inbox Tools
CRMs like Salesforce or HubSpot charge $50-150 per user every month. Master Inbox’s combined inbox usually comes in way lower per active user.
Here’s the math:
- Salesforce: $150/user/month
- HubSpot: $90/user/month
- Intercom: $74/user/month
- Combined inbox: $30-40/user/month (equivalent)
Most teams end up paying for several CRM seats plus separate email tools. Master Inbox replaces both.
Shared inbox tools like Front or Help Scout charge for each mailbox, but they don’t do outreach automation. That’s a dealbreaker for growing teams.
The combined pricing model just works better for agencies with lots of clients. Per-seat pricing gets expensive fast.
Teams moving from CRM + email tools usually save 40-60% each month—and get deeper integrations on top.
Social Proof & Case Studies
People have seen real results since connecting EmailBison and HeyReach with Master Inbox. These stories show what changes when you finally get all replies in one place—better reply rates, more leads found, and smoother client management.
Trevor Pang (Bravado): 50% More Replies In 2 Weeks
Trevor’s team struggled with missed replies buried in different platforms. They checked HeyReach for LinkedIn messages and EmailBison for email—never together.
Master Inbox changed that. Every conversation landed in one feed, so Trevor saw LinkedIn and email replies side by side.
After just two weeks:
- Reply rate shot up from 12% to 18%
- Response time fell from 4 hours to 45 minutes
- Closed 3 extra deals worth $47K
That unified view helped Trevor catch warm leads the moment they replied. No more lost deals between platforms.
Try this setup in Master Inbox and watch your reply rates jump.
Aaron (DigitalInkCo): Found 22 Buried Leads In 24h
Aaron’s agency kept losing potential clients. Email replies sat ignored while the team focused on new LinkedIn outreach.
Master Inbox surfaced 22 forgotten email replies within a day of setup. These were prospects who’d shown interest weeks ago but never got a follow-up.
Aaron’s team built a new routine:
- Check Master Inbox every couple of hours
- Prioritize warm email replies first
- Cross-check with HeyReach data
What happened next:
- 8 prospects re-engaged right away
- 4 booked sales calls
- 2 signed contracts within a month
Those buried leads brought in $89K in new revenue. Now, Aaron checks Master Inbox before starting any new campaign.
Tyler (Amplis): Centralized 80 HeyReach Accounts
Tyler managed outreach for tons of clients using 80 HeyReach accounts. His team wasted hours switching between dashboards and EmailBison inboxes.
Master Inbox put everything in one dashboard. Tyler can filter by client, campaign, or reply type in seconds.
Here’s what changed:
- Client setup time: 2 hours → 15 minutes
- Daily account switching: 200+ clicks → zero
- Team onboarding: 3 days → 4 hours
Tyler’s team now handles 40% more clients with the same staff. Master Inbox cut out all the wasted motion.
Now, the team focuses on the conversations, not just getting to them. Clients notice the faster responses and are happier for it.
Scale Stat: 100,000+ Mailboxes Managed Across Agencies
Agencies running Master Inbox now manage over 100,000 mailboxes. These range from tiny teams to operations with 50+ people.
Some patterns keep showing up:
- Average reply rate goes up by 43%
- Each team member saves about 2.1 hours daily
- Client retention jumps by 67%
Big agencies get the most efficiency gains. They assign team members to Master Inbox filters, not just full accounts.
Smaller agencies deliver enterprise-level responsiveness without needing a huge team.
The platform handles all this volume without lag. Thousands of conversations flow through one interface every day.
Competitor Comparison
Most outbound tools fall into three buckets, and all of them drop the ball on reply management. Sequencers focus on sending, CRMs log stuff but can’t handle live conversations, and shared inboxes work for support—but miss what outbound teams need.
Sequencers (Smartlead, Instantly, Outreach) — Built For Sending, Fail At Reply Management
Sequencers like Smartlead and Instantly are great for sending cold emails. They handle automation, tracking, and deliverability. But once replies start rolling in, things get messy.
Most sequencers dump all replies into a basic inbox. Users can’t see the full back-and-forth easily. Collaboration tools are either missing or not up to the task.
The main headaches:
- No single view across all accounts
- Poor threading of conversations
- Weak or missing team features
- Replies aren’t categorized or prioritized
Master Inbox fixes all of this. It pulls every reply from EmailBison and HeyReach into one master view. Sales teams see every conversation, assign replies, and track patterns—all in one place.
CRMs (HubSpot, Salesforce) — Great For Logging, Not For Live Reply Handling
HubSpot and Salesforce do a solid job tracking deals and logging activities. They keep conversation history and plug into other business tools. Still, they just aren’t built for managing live email conversations.
CRM email features focus on record-keeping, not real-time reply handling. People miss urgent responses or spend way too much time jumping between their CRM and their actual inbox.
CRM email limitations:
- Slow for active conversations
- No real-time teamwork on replies
- Struggle with multiple email accounts
- Logging is the focus, not responding
Master Inbox fills this gap. It manages live conversations while still syncing data back to CRM systems when needed.
Shared Inboxes (Front, Missive, Superhuman, Unibox) — Designed For Support, Not Outbound
Front and similar shared inbox tools really shine for customer support. They offer collaboration tools and help manage conversations. But they miss the outbound-specific features that sales teams crave.
These platforms don’t connect with sequencing tools. They can’t track campaign performance or handle the unique workflows of cold outreach. They’re built for responding to inbound, not managing outbound campaigns.
Shared inbox gaps for outbound:
- No sequencer integration
- Missing campaign tracking
- Lacking outbound automations
- Reactive workflows, not proactive
Feature Comparison Table: Sequencers Vs CRMs Vs Master Inbox
| Feature | Sequencers | CRMs | Master Inbox |
|---|---|---|---|
| Email Sending | Excellent | Basic | Excellent |
| Reply Management | Poor | Slow | Excellent |
| Team Collaboration | Limited | Basic | Advanced |
| Multiple Account Support | Good | Poor | Excellent |
| Real-time Handling | Poor | Poor | Excellent |
| Campaign Integration | Native | None | Native |
| Conversation Threading | Basic | Good | Excellent |
Master Inbox bridges the gaps other tools leave behind. It combines powerful sending with professional reply management and collaboration.
Vision & Category Creation
EmailBison and HeyReach changed outbound sales by making sending easy. But reply management? That problem stuck around until Master Inbox came along and created a whole new category.
Outbound Has Two Halves: Sending + Replying
Most sales teams obsess over sending. They spend hours building sequences in EmailBison and HeyReach. They tweak subject lines and chase the perfect send time.
And then? Prospects reply, and suddenly the process falls apart.
The typical flow looks like this:
- Send 1,000 emails with EmailBison
- Get 50 replies scattered everywhere
- Manually dig through Gmail folders
- Miss follow-ups because replies get lost
Sending tools got smart. The reply side stayed messy and manual.
This split drained productivity. Teams could launch huge campaigns in minutes, then lose hours hunting for replies across inboxes.
Why Nobody Solved Replies Until Master Inbox
Traditional email clients just can’t handle high-volume outbound replies. Gmail might work fine for basic business email, but it’s a nightmare when 200+ prospect replies land in a day.
The big problems:
- No single view for multiple sending accounts
- No lead enrichment on incoming replies
- No automation for common reply types
- No easy CRM integration
Companies tried to patch things up with VAs and complicated Gmail filters. They built internal dashboards that constantly broke.
But the real issue stayed unsolved. Outbound tools created more replies than teams could keep up with.
Master Inbox realized this was bigger than a workflow headache. It was a missing category—one that needed a purpose-built solution.
How Master Inbox Created And Leads The Reply Management Category
Master Inbox launched as the first unified inbox built for outbound sales replies. It hooks right into EmailBison and HeyReach, capturing every response automatically.
The core innovation stands on three pillars:
Smart Categorization: AI sorts replies into buckets like “Interested,” “Not Interested,” and “Out of Office.” Sales reps see what matters first.
Lead Context: Every reply comes with enriched prospect data from the original campaign. Reps know which message triggered the response.
Bulk Actions: Process common replies in batches. Mark 20 “not interested” responses as closed with one click.
The unified inbox solved the core problem. Instead of checking five Gmail accounts, reps open one dashboard. All replies line up in priority order, with full context.
Master Inbox didn’t just improve the workflow—it created the reply management category from scratch. Before this, no dedicated tool even existed for this job.
The Future Of Unified Reply Intelligence
Next up: predictive reply intelligence. Master Inbox analyzes reply patterns across campaigns to surface insights that boost future sends.
Advanced features now include:
- Reply sentiment scoring to spot hot prospects
- Automated follow-up suggestions based on reply type
- Integration APIs that sync replies right to CRM records
- Team collaboration tools for handling complex conversations
The unified inbox isn’t just about collecting replies anymore. It’s the command center for all prospect communication.
Teams using Master Inbox process replies three times faster. More importantly, they stop missing opportunities because every response gets the attention it deserves.
Pricing & Value for Teams and Agencies
Every missed reply is a missed deal—and that costs way more than any subscription. Master Inbox keeps every response organized, so nothing slips through.
The Sprout tier works perfectly for in-house teams who just want to keep things tidy and responsive. Agencies juggling multiple clients see even bigger ROI. Losing one lead could mean thousands in lost revenue, while Master Inbox pays for itself by catching every opportunity.
Teams quickly realize that the cost of missing a single hot prospect dwarfs the price of any plan. The value really shows up when you see the time saved, the deals closed, and the headaches avoided.
Objections & Rebuttals
Teams worry about adding new tools or changing their setup. It’s a fair concern. But Master Inbox fits right in with existing systems and actually makes things simpler.
We Already Use HubSpot Or Salesforce
Some teams assume their CRM handles outreach just fine. Reality check: HubSpot and Salesforce are great at managing deals and contacts, but they crumble with high-volume sequences and replies.
Master Inbox connects directly to these CRMs. It pulls in contact data and pushes results back automatically. The team keeps using their familiar CRM, but now with better email performance.
Example workflow: A SaaS company runs 500 cold emails daily through Master Inbox. When prospects reply, the system updates their HubSpot deal stage instantly. The sales team spots warm leads right inside their workflow.
The CRM gets smarter with richer data. The integration just works inside Master Inbox.
We Don’t Want Another Tool
Tool overload is real. No one wants more software without clear benefits.
Master Inbox doesn’t add to the mess—it replaces it. Most teams juggle separate tools for sending, tracking, and managing replies. That creates silos and extra work.
Here, EmailBison handles sending, HeyReach manages sequences, and both feed into one reply management system.
Real example: A marketing agency dropped four email tools after switching to Master Inbox. They cut monthly costs by $300 and boosted response rates by 40%.
Less platform switching, more time for real outreach. The difference is obvious inside Master Inbox.
Can’t My VA Handle Replies?
VAs cost money and make mistakes. They also get overwhelmed during busy stretches.
A VA runs $1,200+ per month for full-time email management. They need training, supervision, and backup. Response times depend on their workload.
Master Inbox processes replies instantly. It sorts responses, flags hot prospects, and drafts follow-ups automatically. The system never takes a break or needs training.
Workflow comparison: A VA takes 3–5 minutes per reply. Master Inbox handles it in 15 seconds. For 100 daily replies, that’s 6+ hours saved.
Let VAs focus on high-touch prospects. Let automation handle the volume. This workflow just works inside Master Inbox.
What Makes Master Inbox Different?
Most email tools focus on sending or basic tracking. Master Inbox manages the whole conversation.
Other platforms stop after the email goes out. They might track opens and clicks, but replies create chaos. Teams lose track and miss opportunities.
Master Inbox treats each prospect as an ongoing conversation. It remembers previous emails, tracks response patterns, and suggests next steps. The system learns from what works.
Key difference: Traditional tools show “Email sent to 1,000 people.” Master Inbox shows “47 interested prospects need follow-up calls, 23 want demos, 12 said not now but follow up in Q2.”
The focus shifts from sending volume to managing relationships. You can see this tracking and context inside Master Inbox.
Clear Rebuttals Showing Value, Scale, And Automation
These objections come down to efficiency and results. Master Inbox delivers both, and the workflows prove it.
Value proof: Teams usually see 30–50% better reply rates within a month. The system fine-tunes send times, subject lines, and follow-ups automatically.
Scale demonstration: One user manages 10,000+ monthly emails through Master Inbox. Doing that manually would take 3–4 full-timers.
Automation examples: Smart categorization sorts replies instantly. Priority scoring puts the hottest prospects on top.
It pays for itself by converting more prospects with less grunt work. Teams can finally focus on closing deals—not managing email chaos.
Related Combined Inboxes
Some teams combine other automation tools to build powerful unified communication hubs. Each pairing offers unique strengths for managing outbound campaigns and prospect replies in one place.
Smartlead + Expandi Combined Inbox
LinkedIn outreach creates a flood of messages that get buried across platforms. Teams waste hours switching between Smartlead’s email dashboard and Expandi’s LinkedIn interface.
Master Inbox pulls Smartlead email responses and Expandi LinkedIn messages into one feed. You see when a prospect opens an email, accepts a connection, and replies on any channel.
The workflow tracks the full conversation. Maybe a prospect ignores the first email but replies on LinkedIn two days later. Reps can follow up fast while the conversation is still warm.
Key benefits:
- Complete LinkedIn + email history
- Real-time notifications from both
- Seamless handoff between channels
B2B teams running multi-channel campaigns get the most out of this integration. The workflow lives inside Master Inbox.
EmailBison + Skylead Combined Inbox
Running cold emails through EmailBison plus LinkedIn automation from Skylead can get messy. Responses scatter, and tracking becomes a nightmare.
The combined inbox shows EmailBison campaign performance alongside Skylead messages. Reps see which prospects engaged on LinkedIn after getting an email.
Timing gets clearer with unified tracking. Maybe a prospect skips the first sequence but accepts a LinkedIn connection later. The rep can then send a personalized email referencing that connection.
Workflow advantages:
- Synchronized campaign timing
- Better engagement insights
- Faster response to hot leads
Agencies managing multiple client campaigns love this. The unified view keeps leads from slipping away.
Instantly + HeyReach Combined Inbox
HeyReach handles advanced LinkedIn automation. Instantly runs email sequences. But running both means duplicate work and missed opportunities when responses scatter.
Master Inbox combines Instantly email metrics with HeyReach LinkedIn activity. Teams track which prospects viewed LinkedIn profiles after getting emails. They see connection acceptance rates following campaigns.
The integration highlights cross-platform patterns. Some prospects prefer email; others reply on LinkedIn. Reps adjust their approach based on real behavior.
Platform benefits:
- Cross-channel prospect insights
- Less manual data entry
- Faster lead qualification
Enterprise sales teams with complex nurturing sequences get the most out of this combo.
SuperSend + Aimfox Combined Inbox
SuperSend’s multi-channel power, paired with Aimfox’s LinkedIn automation, builds strong outreach. But managing responses from both means constant platform switching.
The unified inbox shows SuperSend email and SMS responses next to Aimfox LinkedIn interactions. Teams see the full prospect journey from first contact to conversion.
Response prioritization runs automatically. Hot prospects who engage on multiple channels get quick attention. Cold prospects drop out of active sequences.
Integration features:
- Multi-channel response prioritization
- Automated lead scoring
- Streamlined follow-up scheduling
High-volume sales teams see higher conversion rates with this setup. It’s all managed inside Master Inbox.
Call To Action
Missed replies mean lost deals and unhappy clients. Master Inbox combines EmailBison and HeyReach into one system that captures every response.
Replies Get Missed, Clients Get Pissed — Use Master Inbox To Capture Every Opportunity
Sales teams lose deals when replies get buried. A prospect responds to an EmailBison campaign, but the sales rep never sees it because they’re checking HeyReach. The lead goes cold.
Here’s how the old way breaks down:
- EmailBison replies in one inbox
- HeyReach responses somewhere else
- Reps check multiple places
- Important replies get missed
Master Inbox fixes this by pulling everything into one place. Any campaign reply appears in the unified inbox.
Here’s what happens:
- EmailBison sends a cold email
- Prospect replies
- Response appears instantly in Master Inbox
- Sales rep sees it and responds right away
No more tool hopping. No more missed chances. Every reply gets captured and handled fast.
With Master Inbox, every reply finally lives in one place—organized, searchable, and ready for action.
The Real Cost of Missed Replies: Why Master Inbox Changes Everything
Everyone knows the pain—an important reply gets buried, a hot lead slips away, and you’re left scrambling between Instantly and Aimfox, wondering what fell through the cracks. Switching between sequencers feels clunky. Conversations scatter. Deals vanish. The workflow? It’s a mess.
Master Inbox quietly steps in and pulls all those threads together. You’ll see every reply from Instantly and Aimfox, side by side, right when you need them. No more hunting through tabs or guessing who answered what. With Master Inbox, every reply finally lives in one place—organized, searchable, and ready for action.
Pricing & Value for Teams and Agencies
Let’s be honest—a single missed lead can cost more than an entire year of Master Inbox. The ROI? It’s obvious the first time you spot a reply you’d have otherwise missed. For agencies and growing teams, that’s not just peace of mind—it’s real revenue.
Pick the plan that fits. Sprout works for in-house teams who just want the basics. As your team scales, you’ll find higher tiers unlock more advanced collaboration and analytics. Either way, the cost of missing out dwarfs the price of any plan.
Frequently Asked Questions
People usually want help with setup, figuring out features, and getting automation to actually work for them. Here are answers to the most common things we hear—security, analytics, team management, and more.
How do I connect my existing Instantly and Aimfox accounts with Master Inbox?
Honestly, it’s fast—usually under five minutes per account. You’ll connect Gmail, Outlook, or custom SMTP accounts using OAuth. No weird workarounds.
Master Inbox syncs folders and labels right away. Most email histories show up within a day.
You can add as many email addresses as you need, all under one dashboard. There’s no limit per user, so bring the whole team.
Try connecting a few accounts and see how seamless it feels.
What makes Master Inbox different from other unified inboxes?
You see every reply from Instantly and Aimfox in a single thread. No more bouncing between inboxes or missing context.
Smart categories sort leads by temperature and engagement. Hot prospects rise to the top, so you don’t waste time digging.
You’ll get built-in CRM features. Contacts and conversation history sync for everyone on your team, automatically.
Collaboration feels instant—multiple people can handle the same thread, and everyone sees updates as they happen.
How does team management actually work with Instantly and Aimfox inside Master Inbox?
Assigning emails is easy—just one click, and the right teammate gets notified by Slack or email.
Internal notes let you chat about prospects without cluttering up the main thread. Handoffs feel smooth.
Templates live in a shared library, so everyone uses the best-performing sequences. New team members onboard faster.
Performance dashboards break down response rates and conversions for each person. Managers spot coaching moments right away.
What’s really going on behind the scenes with automation and smart replies?
Master Inbox uses AI to tag every incoming message—hot lead, customer, or just noise. It happens instantly as emails arrive.
Auto-responders kick in based on content and sender behavior. If a prospect clicks a bunch of links, they’ll get a more tailored reply.
Follow-up sequences pause the moment someone replies. No more embarrassing double-sends.
The more your team uses Master Inbox, the smarter it gets. Suggested replies and sorting keep improving.
How do analytics inside Master Inbox actually help teams improve?
Open rate tracking highlights which subject lines win in your industry. You can double down on what works.
Response time analytics show how fast your team replies to different types of leads. Managers use this to coach and optimize.
Conversion tracking ties emails to real sales, so you see what templates and follow-ups drive revenue.
Weekly reports spotlight your top performers and flag areas that need work. The data keeps everyone focused on what matters.
Talk to me about your security protocols – how does your combined solution keep our communications safe?
Master Inbox takes security seriously—because, honestly, who wants to risk a single conversation or deal? The platform encrypts all email data in transit with TLS 1.3. When messages land at rest, they get locked down with AES-256 encryption.
It’s not just about encryption, though. Master Inbox meets SOC 2 Type II compliance standards, which gives teams real peace of mind.
Two-factor authentication adds another layer. You can set it up for your account, and team admins can actually require it across the board.
All data lives on secure AWS servers. The system runs regular security audits, so nothing slips through the cracks.
If something ever goes wrong, backup systems kick in and recover your data within four hours. That’s fast enough to keep your workflow moving.
Need to control who sees what? Master Inbox lets admins set permissions for every team member. Sales reps, for example, can’t poke around in accounting threads.


